How is Cubed better than GA?
GA is a great general analytics tool that when set-up well provides lots of information. Customer choose Cubed because they want much better attribution modelling, a totally independent source of customer journey and marketing touchpoint contributions, and ultimately easy to access insights that can be actioned to dramatically improve ROI.
How is Cubed better than Adobe Analytics?
Abobe is powerful. The width and depth of their offering means it needs configuration and maintenance. This is why we’ve made Cubed quick and easy to get up and running. Once set-up Cubed compliments your Adobe products and focuses on one really high value challenge – using Machine Learning to track customer journeys, assign TrueValue at every touchpoint and provide clear guidance on how and where ROI improvements can be generated.
Do I need my analytics product and Cubed?
Yes, we recommend you use Analytics and Cubed. You’ll also be able to see the difference between standard attribution models like Last Click and Linear, and how much better Cubed is.
What is TrueValue?
Cubed uses Machine learning to intelligently assign a value to every touchpoint or interaction, whether that’s a PPC campaign, email, affiliate or tweet, and reconciles this with conversion events like revenue. As Cubed learns more about how your customers buy, the model becomes more intelligent and even more accurate. We call the value attributed to these interactions TrueValue.
How long does it take to get Cubed up and running?
The more customer data Cubed has the more insights it provides. A typical high volume online retailer will see incredible insight in 30 – 60 days and these continue quarter after quarter.
What’s the ROI of Cubed?
Cubed has been deployed in a wide range of sectors that include retail, financial services and lottery management. Typical ROI of Cubed insights is estimated 1000% plus.
Can my analysts get access to Cubed data?
Yes, Cubed makes data accessible to BI / Analyst teams to do custom project or queries, and add new data sources to data lakes.
Who owns my Cubed data?
You, the client, own your Cubed data. What’s more, some of our clients prefer to host their Cubed database so that the data lives within their systems.
How do other customers work with Cubed data?
Once up and running a typical client review insights weekly and actions the ones with highest ROI potential. Cubed then tracks the outcome to prove whether the expected improvements were captured. You can choose your own cadence of course.
Which teams / areas of the business is Cubed relevant for?
Cubed provides actionable insights on all stages of your buyer’s journey and all channels that you actively want to manage and optimise.
The most common jobs and processes within marketing that impacted by Cubed are Marketing planning, forecasting, reporting, and insight discovery.
The most common channels we optimise revenue and ROI for are paid media e.g. PPC, Affiliate / Performance Marketing and Organic Search.
Should we have multiple attribution tools?
Most customers initially like to compare Cubed results with their outgoing attribution model(s), but then stop looking at old attribution data soon after.
What’s the one killer benefit of Cubed versus other tech available?
If there had to be just one, and there are many, it would be the proactive discovery actionability of the data around ROI.
How much time will my team need to spend using the platform to gain real value?
It takes minutes not hours every week to decide which of the highlighted insights you want to action in the up-coming week, month or quarter. Then your time is spend implementing change and creating performance improvements.
How do your current clients use the platform as part of their SEO planning / strategy?
The Cubed platform provides our clients with a unique view on SEO planning, tying in external sources such as SEMrush, AWR and Google data and using models to join keywords to landing pages. Armed with this data, our clients can focus their efforts on the SEO keywords which will have a direct impact on their bottom-line performance. And what’s more, this information is at their fingertips with these recommendations provided directly in the Cubed interface.
Does the 3rd party cookies phase out impact Cubed’s offering?
Not really. Whilst we do use 3rd party cookies if they are available for post-impression analysis, we have built models on top of this to give us a much better view of the TrueValue of those channels which are hard to track. We are constantly working to ensure the most accurate tracking for our clients, whilst respecting consumer rights at all times.