Customer Segmentation
Our Customers universe represents the highest level of multitouch attribution, offering insights on the aggregated behaviour of different customer cohorts as well as tools for both senior leaders and day-to-day deliverers of customer satisfaction. With an intuitive segment creator, most Cubed users dip a toe into this area within their first year and go on to lean more and more heavily on Cubed as the 'single version of truth' for segmentation elsewhere.
​
Cubed's Customer Universe offers a variety of views to help you separate visitors from prospects and new customers from returning ones. You can create powerful leading segments such as "people who are >50% likely to buy", "people who read websites in the list A, B, C" and so on and can combine these with infinite granularity. So long as the data exists, your segmentation is then limited only by your imagination.
​
And we have plenty of that to lend to you too should you need it.